Brittany Ann Beauty

Lehigh Valley | NYC

No Makeup look in 6 easy steps

beautyBrittany KoptchoComment

The “no makeup” makeup look is one of my personal favorite looks mainly because it is simple and effortless when you don’t feel like spending too much time on a full face. (Literally when I first met my fiancée this was my go to look for all sleepovers for like the first two years…. He was in for a big surprise when we moved in together and I gave up and refused to wear makeup to bed everynight….muahhahaha GOTCHA!) Once you get the hang of it and have your go-to products, all you need is 10 minutes and you’re out to door, which is perfect for those effortless beach days! The no makeup look is all about perfecting your skin and enhancing your features. The trick is to keep your skin glowing, brighten your eyes, and add color and definition to all the right places.


Step one – Prep the face

The first thing you need to do when trying to achieve a “no makeup” look is to prep your face. The base for your makeup is just as important as the makeup you apply. Moisturizer is the key to fresh-looking glowing skin.


Step two – Color correct/conceal

Neutralize any darkness under your eyes. Apply concealer one or two shades lighter than your skin tone. It is important not to use too much product under the eyes to prevent creasing. If you have any pimples or red spots neutralize using a green corrector.


Step 3 – Apply foundation

When I’m applying a foundation for a no makeup look I personally like to make my own tinted moisturizer by mixing my foundation with moisturizer to make it look dewy and fresh faced. If my skin needs a little extra product to be evened out I use a beauty blender with the slightest amount of product to blend into that area. Using a beauty blender helps to sheer out foundation and pick up any excess product, keeping your skin looking like skin.


Step 4 – Accent points  

Define your brows by using either a pencil or shadow to fill in sparse areas in the brow. Follow the brows natural shape using light hair-like strokes.



Start with a primer and set with a color similar to your skin tone. Contour your eyes by using a light eye shadow color up to the crease and use a medium color to define the crease. Use a darker color and an angle or smudge brush to define your lash line.  Add a layer of mascara.



Create depth by shading under your cheekbone. Add subtle highlight to cheekbone, under brow, above lip, and on the corner of your eye.  Create a rosy flush by adding the slightest amount of blush to your cheeks.

Step 5 – Lips

Add gloss. If you want to add some lipstick stick to a shade closest to your natural lip color.


Step 6 – Set your makeup

I absolutely love makeup forever mist and fix to set the face. Mist and fix sets your face and also has a way of bringing your face back to life. I mist my whole face and then use a beauty blender to tap all over my face especially highlighted areas to make them look more natural if I’m using powders.



What to look for when choosing a makeup artist

wedding makeupBrittany KoptchoComment

Most brides are overwhelmed with the very idea of planning a wedding and have no idea where to even start when looking for a makeup artist. I’ve talked to so many brides and understand what a daunting task it can be. Here are some things to consider and look out for to make life easier when choosing a makeup artist.


1. Education

With an endless supply of youtube videos and online materials there are more and more self proclaimed makeup artists popping up. Don’t get me wrong some self taught makeup artists are just as good as makeup artists that have gone through professional training. Others may have only perfected doing makeup on their own face and don’t know what makeup will work for everyone else - every single face is different. A certified makeup artist knows that the same makeup will look different on each person and has learned applications on all different skin types and face shapes. The certification process involves intensive practice on different skin types, eye shapes, face shapes, skin colors, etc. making the artist ready for different faces they may encounter


2. Experience

Be sure to check out their portfolio and make sure they have a working website -- not just an Instagram page. Reputable makeup artists will have a professional looking website showcasing their work. Portfolios should show a wide range of looks from natural to more dramatic looks. If only one makeup look is shown this isn't necessarily a bad thing, but its probably a sign that they only know how to do this one look and this is probably what look you should expect. Also be on the lookout for over-photoshopped images!!! 


3. Referrals

Reading online reviews are great, but a referral almost always guarantees a good makeup artist. If someone you know recently got married reach out and ask them about their experience and if they would hire them again. 

4. Communication

This is something that is often times overlooked, but very important to consider. Make sure your makeup artist is responsive and also that your personalities click. A makeup artist may be amazing, but you might have a hard time communicating with them. Just remember that this person is going to be spending some of the most important moments with you so it is very important that you don't clash!  

5. Price

Price is something we have to talk about. You need to find an artist that fits in your wedding budget, but this is not something you should skimp on. You truly do get what you pay for. A higher priced makeup artist is priced that way for a reason. They have gone through extensive training, use high end products, know how to properly sanitize, and are professional.

6. Trial

Last but not least book a trial! A trial is the best way for you to decide if a makeup artist is the right fit for you. During a trial the makeup artist will create a customized look based on inspiration pictures from a previous communication. A trial does not guarantee your date, makeup artists tend to book dates on a first come first serve basis, so don't wait too long to put a deposit down on your date. Most brides even book their wedding date before they book their trial, but if you are unsure do the trial first, just be ready to lock down the date with a deposit and a contract when you're sure they're the perfect fit. 





Why you should hire a professional makeup artist for your wedding day

wedding makeupBrittany KoptchoComment

Engaged over the holidays? Now what? Tossing around the idea of hiring a professional makeup artist, but still aren’t sure if it’s worth it? Most women know how to apply their makeup and think “why not do it myself and save some money?” Here are some reasons why finding and booking a makeup artist should be a top priority on any brides to-do list.


Pictures are forever!

While your wedding day is probably going to fly by, your pictures will be something you have that allows you to relive the best moments of your special day. Applying makeup for everyday use versus applying makeup to be photographed in is very different. Having a professional makeup artist that is trained in HD makeup application will make sure your makeup holds all day and photographs beautifully.


No stress

Your wedding day is guaranteed to be busy and might have a few unexpected hiccups. A makeup artist’s one and only priority on your wedding day is making sure you feel and look your absolute best. Hiring a makeup artist will take the stress out of getting ready and allow you to deal with any other challenges that may arise. You deserve to sit back, relax, and get pampered on one of the most important days of your life!


But why not have my friend do it?

It might seem like a better option to have a friend or family member do your makeup to save a few bucks, but there are some major differences between hiring a professional makeup artist and a beauty enthusiast. Professional makeup artists do this for a living and have perfected their craft! They are skilled in color correcting, matching you with the correct foundation, and using the best colors to compliment your features. We also keep a vast array of products in our kits that will allow your makeup to last all day through the hugs, kisses, and tears.


What about my bridal party?

Ok imagine this: You tell your bridal party they are in charge of their own makeup and to do a natural eye and nude lips. One of your girls show up with smoked out eyes and red lips. Another shows up with blue glitter all over her eyelids. If you are seeking a uniform and consistent look with your bridesmaids you may also want to consider hiring your makeup artist to do the wedding party as well.


Makeup artists will always suggest having a trial run before your wedding. During the trial run you can express your vision to the artist and try a few looks so you can find out what you like and what you don’t like. A trial will help ensure things so smoothly on the day of your wedding.


Still not sure? Contact me to discuss your concerns or book a trial! 

Gift ideas for the beauty lover on your list

holiday wishlistBrittany KoptchoComment

With only 15 days left until Christmas buying gifts for your friends and family could be getting a little stressful! Let me help you take the stress out of buying for the beauty lover on your list. Below are five gifting ideas that are sure to please. 



In my opinion skincare is the most important step in your beauty routine. Peter Thomas Roth is one of my favorite brands for face wash and masks. This sampler kit including my favorite pumpkin enzyme mask is a great value. 

  • Cucumber Gel Mask (1.7 oz.)
  • 24k Gold Mask (1.7 oz.)
  • Rose Stem Cell Bio-Repair Gel Mask (1.7 oz.)
  • Irish Moor Mud Mask (1.7 oz.)
  • Pumpkin Enzyme Mask (1.7 oz.)

It could be found at multiple retailers including Sephora, Ulta, and Nordstrom. 



Origins is another one of my favorite skin care products. This bestsellers gift set comes with everything you need from face wash to moisturizers to keep your face clean and bright. 

  • 1 oz/ 30 mL Checks and Balances™ Frothy Face Wash 
  •  0.5 oz/ 15 mL Clear Improvement™ Active Charcoal Mask To Clear Pores 
  •  0.9 oz/ 25 mL By All Greens™ Foaming Deep Cleansing Mask 
  •  1 oz./ 30 mL High Potency Night-A-Mins™ Mineral-Enriched Renewal Cream 
  •  1 oz/ 30 mL GinZing™ Energy-Boosting Moisturizer 
  •  0.5 oz/ 15 mL GinZing™ Refreshing Eye Cream 


These mini liquid lipsticks are perfect for every beauty lover! Personally I love gift sets like these because you can sample many different colors without committing to the full size product. 


These Look in a Box holiday sets by MAC are such a great value.

The Diva collection includes:

  • 2 Eyeshadows in Pearled Earth and Carbon
  • Blush in Mocha
  • Lipstick in Flat Out Fabulous
  • Lipglass in Dancing Soul
  • Technakohl Liner in Graphblack
  • 116SE Blush Brush


Voted best of beauty by Allure in 2015 Flowerbomb is a very interesting smell with a mix of tea, bergamot, jasmine, orchid, rose, freesia, and patchouli. This fragrance gives you a light clean light smell that lingers all day without being overpowering and in your face. 

Why it is so important for clients to know about and expect proper sanitation.

sanitationBrittany KoptchoComment

Last week my mom came to visit and while we were shopping she decided to try some new makeup. I witnessed the counter manger (who mentioned she had been working at the beauty counter for twenty years) apply her foundation with a filthy beauty blender that she picked out of a drawer!! I literally couldn’t believe what I was seeing. Thankfully my trooper of a mom didn’t contract anything! Seeing her pull out this dirty beauty blender made me question everything else she used on her face. Consumers rely on makeup professionals to be practicing proper sanitation for a healthy makeup application.

Sanitation is one of the first things I learned while attending school at Makeup First School in Chicago. Even after that lesson was over I took note of how seriously my instructors took sanitation, and thankfully I picked that up and now it just comes second nature. A makeup artists number one concern should be sanitation, yet I have worked with and observed so many artists not practice proper sanitation.

Sanitation is my number one concern, and even though I sanitize my kit after each client I still like to sanitize my utensils and products in front of each client to show them how seriously I take sanitation. 


What to look for to be sure your artist is practicing proper sanitation procedures:


Before an artist touches your face or hair they should be sanitizing their hands. If they walk away and touch something such as a doorknob they should sanitize again. If they take a break or eat sanitize. In between clients – sanitize… You get the picture. I like to use Jao’s Hand Refresher.



Disposable lash wands, lip applicators, and latex free sponges are essentials. Your artist should never ever be double dipping your disposables into product, a new clean disposable should be used. Your artist should never be using the mascara applicator in the mascara unless it is a new product and you are being given the product after it is applied.



Personally I like to use a spatula to scrape from the lipstick and transfer it to the client’s sanitized palette and from there apply with a disposable lip wand or a lip brush. If the artist is applying the lipstick directly from the tube make sure the top layer is either rubbed off with a tissue or scraped off and it is being sanitized with isopropyl alcohol of at least 90%.



You can sanitize pencils by shaving off the first layer with a sanitized sharpener and then sanitizing with either alcohol or Beauty So Clean. Beauty So Clean also has one-time use wipes, which makes it easier to clean makeup pencils.



All products that the artists use should be sprayed with a sanitation spray. Some artists create their own spray using alcohol. I use the product Beauty So Clean. Beauty So Clean sanitizes the product without compromising the integrity of the makeup. Alcohol can dry out or alter the makeup, which is why I choose Beauty So Clean.



Before each client all my brushes are properly cleaned and sanitized. I keep Cinema Secrets Brush cleaner with me just incase I have multiple clients and need to sanitize quickly in between.

All Tweezers, scissors, pencil sharpeners, and eyelash curlers should be properly sanitized with alcohol before and after each client.


Pay attention to the artist’s kit and setup. If their kit is messy they probably do not practice proper sanitation. If they have products in their kit without lids or if their brushes have residue on them do not be afraid to call them out. This is your health! Improper sanitation conditions can cause conditions such as pink eye, staph infection, and even more serious conditions. I have heard so many horror stories about artists not practicing proper sanitation and the model or client suffering greatly. Read Anthea Page's story about how she contracted an infection during fashion week. This is also another reason why you shouldn’t always go for the “Too good to be true” price when it comes to makeup artists. That Craigslist MUA doing faces for $25 might not be trained in proper sanitation. If you observe any improper sanitation stop and refuse service!