Brittany Ann Beauty

Lehigh Valley | NYC


No Makeup look in 6 easy steps

beautyBrittany KoptchoComment

The “no makeup” makeup look is one of my personal favorite looks mainly because it is simple and effortless when you don’t feel like spending too much time on a full face. (Literally when I first met my fiancée this was my go to look for all sleepovers for like the first two years…. He was in for a big surprise when we moved in together and I gave up and refused to wear makeup to bed everynight….muahhahaha GOTCHA!) Once you get the hang of it and have your go-to products, all you need is 10 minutes and you’re out to door, which is perfect for those effortless beach days! The no makeup look is all about perfecting your skin and enhancing your features. The trick is to keep your skin glowing, brighten your eyes, and add color and definition to all the right places.


Step one – Prep the face

The first thing you need to do when trying to achieve a “no makeup” look is to prep your face. The base for your makeup is just as important as the makeup you apply. Moisturizer is the key to fresh-looking glowing skin.


Step two – Color correct/conceal

Neutralize any darkness under your eyes. Apply concealer one or two shades lighter than your skin tone. It is important not to use too much product under the eyes to prevent creasing. If you have any pimples or red spots neutralize using a green corrector.


Step 3 – Apply foundation

When I’m applying a foundation for a no makeup look I personally like to make my own tinted moisturizer by mixing my foundation with moisturizer to make it look dewy and fresh faced. If my skin needs a little extra product to be evened out I use a beauty blender with the slightest amount of product to blend into that area. Using a beauty blender helps to sheer out foundation and pick up any excess product, keeping your skin looking like skin.


Step 4 – Accent points  

Define your brows by using either a pencil or shadow to fill in sparse areas in the brow. Follow the brows natural shape using light hair-like strokes.



Start with a primer and set with a color similar to your skin tone. Contour your eyes by using a light eye shadow color up to the crease and use a medium color to define the crease. Use a darker color and an angle or smudge brush to define your lash line.  Add a layer of mascara.



Create depth by shading under your cheekbone. Add subtle highlight to cheekbone, under brow, above lip, and on the corner of your eye.  Create a rosy flush by adding the slightest amount of blush to your cheeks.

Step 5 – Lips

Add gloss. If you want to add some lipstick stick to a shade closest to your natural lip color.


Step 6 – Set your makeup

I absolutely love makeup forever mist and fix to set the face. Mist and fix sets your face and also has a way of bringing your face back to life. I mist my whole face and then use a beauty blender to tap all over my face especially highlighted areas to make them look more natural if I’m using powders.



Why it is so important for clients to know about and expect proper sanitation.

sanitationBrittany KoptchoComment

Last week my mom came to visit and while we were shopping she decided to try some new makeup. I witnessed the counter manger (who mentioned she had been working at the beauty counter for twenty years) apply her foundation with a filthy beauty blender that she picked out of a drawer!! I literally couldn’t believe what I was seeing. Thankfully my trooper of a mom didn’t contract anything! Seeing her pull out this dirty beauty blender made me question everything else she used on her face. Consumers rely on makeup professionals to be practicing proper sanitation for a healthy makeup application.

Sanitation is one of the first things I learned while attending school at Makeup First School in Chicago. Even after that lesson was over I took note of how seriously my instructors took sanitation, and thankfully I picked that up and now it just comes second nature. A makeup artists number one concern should be sanitation, yet I have worked with and observed so many artists not practice proper sanitation.

Sanitation is my number one concern, and even though I sanitize my kit after each client I still like to sanitize my utensils and products in front of each client to show them how seriously I take sanitation. 


What to look for to be sure your artist is practicing proper sanitation procedures:


Before an artist touches your face or hair they should be sanitizing their hands. If they walk away and touch something such as a doorknob they should sanitize again. If they take a break or eat sanitize. In between clients – sanitize… You get the picture. I like to use Jao’s Hand Refresher.



Disposable lash wands, lip applicators, and latex free sponges are essentials. Your artist should never ever be double dipping your disposables into product, a new clean disposable should be used. Your artist should never be using the mascara applicator in the mascara unless it is a new product and you are being given the product after it is applied.



Personally I like to use a spatula to scrape from the lipstick and transfer it to the client’s sanitized palette and from there apply with a disposable lip wand or a lip brush. If the artist is applying the lipstick directly from the tube make sure the top layer is either rubbed off with a tissue or scraped off and it is being sanitized with isopropyl alcohol of at least 90%.



You can sanitize pencils by shaving off the first layer with a sanitized sharpener and then sanitizing with either alcohol or Beauty So Clean. Beauty So Clean also has one-time use wipes, which makes it easier to clean makeup pencils.



All products that the artists use should be sprayed with a sanitation spray. Some artists create their own spray using alcohol. I use the product Beauty So Clean. Beauty So Clean sanitizes the product without compromising the integrity of the makeup. Alcohol can dry out or alter the makeup, which is why I choose Beauty So Clean.



Before each client all my brushes are properly cleaned and sanitized. I keep Cinema Secrets Brush cleaner with me just incase I have multiple clients and need to sanitize quickly in between.

All Tweezers, scissors, pencil sharpeners, and eyelash curlers should be properly sanitized with alcohol before and after each client.


Pay attention to the artist’s kit and setup. If their kit is messy they probably do not practice proper sanitation. If they have products in their kit without lids or if their brushes have residue on them do not be afraid to call them out. This is your health! Improper sanitation conditions can cause conditions such as pink eye, staph infection, and even more serious conditions. I have heard so many horror stories about artists not practicing proper sanitation and the model or client suffering greatly. Read Anthea Page's story about how she contracted an infection during fashion week. This is also another reason why you shouldn’t always go for the “Too good to be true” price when it comes to makeup artists. That Craigslist MUA doing faces for $25 might not be trained in proper sanitation. If you observe any improper sanitation stop and refuse service!